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How to Set Up Your Brand for Optimal Online Conversions

The User Mindsets that Underlie Every Online Purchase Much like the businesses it fuels, marketing is not a get-rich-quick scheme. It takes keen strategy and pointed experimentation to drive effective marketing conversions. One framework that can help marketers understand the complexity of influencing online behavior is explained in the three stages of customers’ mindset formation. Initially, […]

The Power Of Messaging For Conversion

July 7, 2021
in Conversion
Richard Bergér

There’s More To Converting Leads Than SEO – Psychology Matters Too Psychologists love to remind us that when it comes to being convincing, people are much more likely to remember how you made them feel than what you said to them. Feeling clear-minded and equipped with information is empowering, no matter the context. Have you […]

Help Your Customers Make The Leap With Improved Calls-To-Action

How To Build Effectiveness Into Your Calls-To-Action Today’s digital marketers have so many tools at their disposal; it can be daunting to be an expert at everything. From SEO to programmatic marketing, traditional print ads to pay-per-click ads, social media to YouTube ads, there are many roads to a successfully marketed product or experience. No […]

The Art of the Conversion

Updated June 19, 2023 How to achieve mastery of the delicate & complex art of converting online customers with web content In mapping a path to successful conversions, let’s begin with the four C’s, which goes something like this: Content drives the click-through ratio into a moment of inspired customer experience, leading to conversions. In other words, interesting, engaging […]

How Content Marketing Can Help Detangle The ‘Messy Middle’ Of The Customer Journey

What Is The ‘Messy Middle’ Of The Purchase Journey? In the pathway to forming conversions, there is a decision moment whose intricacies are unknowable by marketers. Many SEO experts at Google & beyond have called this the “messy middle” of the purchase journey. The messy middle is when decisions are made – and marketers have a lot […]

Messaging Tactics That Build Customer Trust

Looking to Make Your Customer Feel Seen and Valued? You Can Do So by Answering the “Why?” Trust is an elusive quality. To gain a customer’s trust, you have to eliminate anxiety, build a strong rationale that underlies your calls to action, and never take your value proposition at face value. I like the way a […]

The Secret Sauce that Powers Optimized Conversion Rates

July 28, 2020
in Conversion
Richard Bergér

Can Writing and Design Help Your Business to Optimize Conversion Rates? Good marketers know that in most cases, products, and services – even when they aren’t flying off the shelf – rarely need to be changed in and of themselves. More often, what needs improving is the value perception customers connect to your offer. Boosting […]

How Are You Driving Growth Through Conversion Rate Optimization?

July 7, 2020
in Conversion
Richard Bergér

Yes – There Is a Way To Leverage Your Conversion Rate to Push Growth To New Heights. Are you pleased with the rate of conversion you see from your marketing efforts? A recent article cites that only one-fifth of businesses are satisfied with their conversion rates. We talk a lot about digital marketing here at ASTRALCOM – […]

Have You Incorporated a Sticky Footer on Your Site?

February 12, 2020
in Conversion
Richard Bergér

Make It Easy for Users To Trust & Purchase From You with a Sticky Footer E-commerce website optimization is a frequent area of discussion at ASTRALCOM. We obsess over ways to drive conversions and impact through clear, easy-to-navigate web solutions. Let’s dive into the case for a sticky footer. A footer is the bar of […]

Check Yourself To Ensure That Your Calls to Action Are Working

January 24, 2020
in Conversion, Search Engine Optimization
Richard Bergér

The Art of the CTA Requires Careful Prioritization, and Just The Right Level of Detail In the business of SEO, we are often most concerned with getting people to your site. The next part of interaction is no less essential – a call to action is “the ask,” or what you want your user to […]

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